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  <url>
    <loc>https://www.claradoti.com/portfolio</loc>
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    <lastmod>2025-06-10</lastmod>
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  <url>
    <loc>https://www.claradoti.com/portfolio/increase-meeting-attendee-satisfaction-by-over-50</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
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      <image:title>Portfolio - Boosting attendee satisfaction by over 50% through targeted product enhancements</image:title>
      <image:caption>From early interviews, we learned board leaders found it most challenging to interact with meeting attendees after meetings, leading to low engagement when soliciting feedback.</image:caption>
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      <image:title>Portfolio - Boosting attendee satisfaction by over 50% through targeted product enhancements</image:title>
      <image:caption>Quantifiable feedback for both positive and negative experiences with board meetings allowed leaders to quickly take action.</image:caption>
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      <image:title>Portfolio - Boosting attendee satisfaction by over 50% through targeted product enhancements</image:title>
      <image:caption>Prompting meeting attendees at the ideal moment, just as the meeting was ending, allowed board members to collect 3X more feedback than they previously had when soliciting feedback as a follow up.</image:caption>
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  <url>
    <loc>https://www.claradoti.com/portfolio/in-person-payments-app-0-1</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
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      <image:title>Portfolio - Designing and launching an in-person payments app from 0 to 1</image:title>
      <image:caption>Utilizing the early discovery work, I was able to detail the app and purchase flows to identify all components needed.</image:caption>
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      <image:title>Portfolio - Designing and launching an in-person payments app from 0 to 1</image:title>
      <image:caption>The physical card reader would allow our users to sell both online and in person and manage all sales in one unified product.</image:caption>
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      <image:title>Portfolio - Designing and launching an in-person payments app from 0 to 1</image:title>
      <image:caption>Thanks to our active Facebook group of users and leads, I was able to quickly gather more info into how sellers currently manage in person sales.</image:caption>
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      <image:title>Portfolio - Designing and launching an in-person payments app from 0 to 1</image:title>
      <image:caption>Sellers were able to use their existing products, create carts quickly, and accept credit cards or other payment methods from shoppers live while at in person events like Farmers' Markets, pop ups, or other specialty events.</image:caption>
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      <image:title>Portfolio - Designing and launching an in-person payments app from 0 to 1</image:title>
      <image:caption>My role in this project spanned across a wide range of deliverables including: Apple app technical documentation, in-depth user research, wireframes, prototypes, designs, physical card reader branding and distribution strategy, and more.</image:caption>
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      <image:title>Portfolio - Designing and launching an in-person payments app from 0 to 1</image:title>
      <image:caption>After outlining what we wanted to learn, I created a survey and sent it to our users. This allowed us to gather 10+ survey results and schedule follow up interviews for more in-depth learnings.</image:caption>
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  <url>
    <loc>https://www.claradoti.com/portfolio/marketplace-expansion-nextdoor-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
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      <image:title>Portfolio - Partnering with Nextdoor to explore a broader vision for local small businesses</image:title>
      <image:caption>From first log in, Nextdoor business owners have everything they need from a fully functional and optimized website to business analytics and marketing tools.</image:caption>
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      <image:title>Portfolio - Partnering with Nextdoor to explore a broader vision for local small businesses</image:title>
      <image:caption>Without requiring customization, businesses could quickly launch a website tailored to their brand to offer their products or services, all optimized for local SEO and mobile.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Partnering with Nextdoor to explore a broader vision for local small businesses</image:title>
      <image:caption>We could provide industry-specific recommendations for how business owners can grow by compiling real-time performance data. This also helps make offering new services or products super simple so businesses can continue to refine their strategy with little effort.</image:caption>
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      <image:title>Portfolio - Partnering with Nextdoor to explore a broader vision for local small businesses</image:title>
      <image:caption>Optimized websites make it easy for customers to find what they're looking for, purchase, book an appointment, or reach out directly to a business on the platform. No business relies on social proof more than the local businesses on Nextdoor. So we made sure to integrate that at every touchpoint.</image:caption>
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      <image:title>Portfolio - Partnering with Nextdoor to explore a broader vision for local small businesses</image:title>
      <image:caption>Reviews, referrals, and testimonials built directly into the site structure to help build trust and drive conversion.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Partnering with Nextdoor to explore a broader vision for local small businesses</image:title>
      <image:caption>Simple website customization allows anyone to create and build their perfect website, no coding or experience required.</image:caption>
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  </url>
  <url>
    <loc>https://www.claradoti.com/portfolio/product-growth-cash-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
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      <image:title>Portfolio - Exploring platform integration to power small business growth with Cash App</image:title>
      <image:caption>Simple integration into the existing onboarding, allowing new users to create their website in one click while creating their new user profile.</image:caption>
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      <image:title>Portfolio - Exploring platform integration to power small business growth with Cash App</image:title>
      <image:caption>Through extensive research, we've learned that entrepreneurs are interesting in every payment method available to make the process more simple for their customers. Because of that, the integration with Cash App allowed us to broaden both online and offline transaction methods.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Exploring platform integration to power small business growth with Cash App</image:title>
      <image:caption>In person payments and on-the-go payments are a primary theme for sellers we've spoken to, so it was important to allow many simple opportunities to quickly share a way to pay with customers. With the addition of products in the platform, we noticed an opportunity for in person payment upsells as well.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Exploring platform integration to power small business growth with Cash App</image:title>
      <image:caption>It was important to ensure all business tools were simple, easy to utilize, and informative for sellers. We focused on primary order workflows, marketing automations, and similar to Cash App today, an effortless way to cash out whenever a seller needs it.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Exploring platform integration to power small business growth with Cash App</image:title>
      <image:caption>Utilizing Castiron's existing website customization, we could easily integrate into Cash App to allow for a fully customizable website, no experience or coding required.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Exploring platform integration to power small business growth with Cash App</image:title>
      <image:caption>The simple integration ideation would allow existing Cash App users to expand their offerings, streamline their business, and provide a more optimal experience for their customers.</image:caption>
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  </url>
  <url>
    <loc>https://www.claradoti.com/portfolio/revenue-driver-automations</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
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  <url>
    <loc>https://www.claradoti.com/portfolio/revenue-driver-in-person-payments</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
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