Product Expansion with Cash App
How might we integrate Castiron’s small business tools into Cash App to help sellers grow and manage their business?
My Role
Direct collaboration with CEO, Product vision definition, Key feature opportunity identification, Strategic narrative, App design, App content
Goal
As part of Castiron’s broader growth strategy, I worked directly with our CEO to explore how our small business infrastructure and tools could be repackaged and embedded within other strategic partner platforms. For Cash App, we envisioned how millions of sellers already using the platform for payments could benefit from our business management tools natively built into the experience.
This work was conducted over the course of two days to support an early-stage conversation between the Castiron and Cash App teams.
Key Concepts & Features 💡
Integration into existing onboarding flow to create a website
Order management tools
Customer communication tools
Seamless integration of payment requests, in person payments, and website orders
Marketing automations for business growth
All integrated into the trusted payments app, Cash App
Simple integration into the existing onboarding, allowing new users to create their website in one click while creating their new user profile.
Through extensive research, we've learned that entrepreneurs are interesting in every payment method available to make the process more simple for their customers. Because of that, the integration with Cash App allowed us to broaden both online and offline transaction methods.
In person payments and on-the-go payments are a primary theme for sellers we've spoken to, so it was important to allow many simple opportunities to quickly share a way to pay with customers. With the addition of products in the platform, we noticed an opportunity for in person payment upsells as well.
It was important to ensure all business tools were simple, easy to utilize, and informative for sellers. We focused on primary order workflows, marketing automations, and similar to Cash App today, an effortless way to cash out whenever a seller needs it.
Utilizing Castiron's existing website customization, we could easily integrate into Cash App to allow for a fully customizable website, no experience or coding required.
The simple integration ideation would allow existing Cash App users to expand their offerings, streamline their business, and provide a more optimal experience for their customers.
Outcome 💡
This concept served as a conversation starter for potential platform collaboration with Cash App, showing how Castiron’s small business infrastructure could expand far beyond our existing audience. It also helped clarify a repeatable product strategy of integration Castiron’s capabilities into platforms that already serve entrepreneurs, extending our reach while lowering the barrier to entry for sellers.