New Revenue Channel
Generating New GMV Through In-Person Payments
My Role
I led the strategy, prioritization, user research, and design for our first in-person payments product. I worked closely with engineering and customer support to bring the MVP to market, define success metrics, and ensure we delivered a reliable, intuitive experience that met sellers where they were at Farmers Markets, the grocery store, and everywhere in between.
Goal
Our platform was originally built for online sales, but sellers were consistently asking for a way to accept payments in person at pop-ups, farmers markets, and events. We saw this as a critical opportunity to:
Capture a new revenue stream from in-person transactions.
Offer a more cohesive experience across online and offline channels.
Increase seller stickiness by integrating with their existing tools.
In-Person Payments App
We built an in-person payments app from the ground up, focusing on speed, ease of use, and brand continuity for sellers. Key features included:
Mobile-optimized POS experience with tap-to-pay support.
Real-time order sync with seller dashboards.
Branded digital receipts for a professional touch.
Impact
Since launch, the app has contributed meaningfully to our 2025 revenue. Adoption is growing organically, and feedback from sellers has surfaced several clear paths for future iterations, including expanded hardware support and multi-staff account access.
This feature not only diversified our GMV channels, it also strengthened seller trust by proving we’re invested in supporting their businesses everywhere they sell.