Marketplace Expansion with Nextdoor
How might we collaborate with Nextdoor to empower small local businesses to thrive?
My Role
Creating product strategy and vision, Researching local entrepreneurs, Identifying feature opportunities, Hi-fi designs, Communicating this vision to the team at Nextdoor
Goal
As part of a strategic exploration of growth opportunities, I partnered directly with our CEO to ideate how Castiron’s marketplace and business management technology could be adapted beyond food entrepreneurs and integrated into a potential collaboration with Nextdoor.
With only one day to prepare, we aimed to clearly present compelling concepts and a product vision to the Nextdoor team that showcased how our technology could support all local small businesses.
Key Concepts & Features 💡
Custom website builder
Product & service insights
Built-in communication tools
Customer engagement & social proof
All-in-one business management
All integrated into the trusted local neighborhood app, Nextdoor
From first log in, Nextdoor business owners have everything they need from a fully functional and optimized website to business analytics and marketing tools.
Without requiring customization, businesses could quickly launch a website tailored to their brand to offer their products or services, all optimized for local SEO and mobile.
We could provide industry-specific recommendations for how business owners can grow by compiling real-time performance data. This also helps make offering new services or products super simple so businesses can continue to refine their strategy with little effort.
Optimized websites make it easy for customers to find what they're looking for, purchase, book an appointment, or reach out directly to a business on the platform. No business relies on social proof more than the local businesses on Nextdoor. So we made sure to integrate that at every touchpoint.
Reviews, referrals, and testimonials built directly into the site structure to help build trust and drive conversion.
Simple website customization allows anyone to create and build their perfect website, no coding or experience required.
Outcome 💡
This project served as a strategic exploration of how Castiron’s technology could flex into new markets and potential partnerships. It positioned us to think beyond our current niche and imagine how we might support millions of other small business owners through thoughtful, integrated tools, and laid groundwork for expansion conversations with key platform partners like Nextdoor.